Business Philosophy

We do not seek merely to expand our business volume. Rather, we are dedicated to the use of our unique, innovative technology to contribute to the culture, benefits, and welfare of people throughout the world.

It is the intention of our firm to grow hand-in-hand with our employees, encouraging and aiding them to reach their full potential, and improve their standard of living.

Our future prosperity is directly linked to the prosperity of our customers, dealers… indeed, the entire AD N DA Electronics family.

Business Creed

AD N DA Electronics is dedicated to two principal ideals:

Sincerity and Creativity

By committing ourselves to these ideals, we can derive genuine satisfaction from our work, while making a meaningful contribution to society.

Sincerity is a virtue fundamental to humanity… always be sincere.

Harmony brings strength… trust each other and work together.

Politeness is a merit… always be courteous and respectful.

Creativity promotes progress… remain constantly aware of the need to innovate and improve.

Courage is the basis of a rewarding life… accept every challenge with a positive attitude.

AD N DA Electronics is committed to protecting the environment and conserving energy. Our goal is to minimize the environmental impact of our products by continually implementing and improving product technologies, designs, and programs aimed at environmental conservation. This is achieved by evaluating each step of the product life cycle, from the materials used in the manufacture and packaging of our products.

What makes AD N DA one of the world’s leading companies?

How we got here

Since its founding in 1996, AD N DA has maintained a mission statement that responds both to its own change, and to new developments in the world: “Economic contribution to the nation,” “Priority to human resources,” “Pursuit of rationalism.” Each slogan represents significant moments in AD N DA’s history, reflecting different stages of the company’s growth from a domestic industrial leader into a global.

In the 2000′s, we transformed our mission statement to keep pace with our growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.

Our Management Philosophy

“We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.

“Our management philosophy represents our strong determination to contribute directly to the prosperity of people all over the world. The talent, creativity and dedication of our people is key to our efforts, and the strides we’ve made in technology offer endless possibilities to achieve higher standards of living everywhere.

At AD N DA, We believe that the success of our contributions to society and to the mutual prosperity of people across national boundaries truly depends on how we manage our company. Our goal is to create the future with our customers.